AFRIMAC realizes that Chege and Mutua’s situation is not an isolated one; as such, the company purposively seeks to hire employees in Nyeri in order to tackle the alcoholism rates that are brought on by unemployment.

Furthermore, as an African enterprise, it is important for AFRIMAC to empower African civilians/ farmers by creating a market and sense of pride for local products.
While most enterprises ignore ethics when it comes to business, AFRIMAC’s mission statement is to deviate completely by conducting business in a way that promotes the community at large. For instance, portions of the macadamia nut proceeds (that are sold commercially) are donated to children’s homes in Thika and Kirinyaga (in order to improve living conditions for these youth).

(Insert picture of the children’s home visit)